WFBU0001 Business Studies Report Assignment – Macquarie University Australia.

Unit Code :- WFBU0001
Unit Name :- Business Studies
Assessment Task :- Report
Weighting :- 30%
Nature Of The Task :- You are required to complete a Report in the form of a Business Marketing Plan, based on the report structure that is covered in class.
This is an individual assessment task.
WFBU0001 Business Studies Report Assignment – Macquarie University Australia.

Instructions :
This assessment task requires Students to apply concepts covered in class in order to produce a Business
Marketing Report. Students, on an ongoing basis throughout the Term, are required to collect a portfolio of content, which will be combined at the end of Term to create the final submission. Questions are provided in the Workbook, from which drafts of content may be submitted;(within provided time guidelines),in order that Students have opportunities to receive feedback. Only the complete Business marketing Report will attract marks. Please consult your Teacher if you have any queries regarding how to approach the task.

Suppose that you work as a manager for an existing business that manufactures and sells products.

The business is in the process of becoming ready to launch a new product to its product portfolio.

You will have an opportunity to select the fictitious product that you will work with for the remainder of Term, to produce their Business Marketing Report.

The product selection will appear on the selection tool in the Assessment section on i Learn on 9:00 am
on Wednesday, Week 2 and close at 12:00 noon on Friday of the same week. During this time,each student will have the opportunity to select their product. There are, however, only limited spaces available for each product. If a topic is full, students will need to select a different product. Students are able change their choice of topic only while the allocation tool is open. Once the tool closes a student’s choice of product is considered final and no further changes will be permitted.

Any student who has NOT chosen a topic by the closing day and time will be assigned a topic by the Coordinating Teacher/Senior Teacher on the unit.

WFBU0001 Business Studies Report Assignment – Macquarie University Australia.

Your business name and financial information will become available in iLearn. You are required to use this
assigned information in your assessment.

A zero mark will be awarded for this assessment task if a student does not complete this task using their selected/assigned product and financial information provided; (on iLearn).

How To Present Your Assignment
A copy of the marking criteria rubric for this assessment can be found in the Marking Criteria section later in this document.

Structure: Use the following ‘Business Marketing Plan’ structure:
• Title page
• Table of contents
• Executive summary
• Introduction, Background and Situational analysis
• Financial Information
• Strategy and Objectives
• Target Market and Consumers
• Marketing activity recommendations
• Appendix

(You will compile the information gathered through the Term by applying learned concepts, create an Executive Summary and format your Business Marketing Plan using the headings provided.)

WFBU0001 Business Studies Report Assignment – Macquarie University Australia.

Formatting: standard 12-point font, 1.5 line spacing, and side margins 2.5 wide.

Referencing: any sources (i.e., the work and ideas of others) cited and referenced using the Harvard
referencing system must be included in the Appendix.