TMGT601 Strategy development proposal Assignment-IMC Australia.

Assessment 3
Assessment title Strategy development proposal (assessment 3) (50%)
(this is a final exam assignment and must be submitted on time. The assessment date cannot be extended).
Purpose: The purpose of this assessment is to help learners identify elements of the strategic environment that contribute to a firm’s commercial decisions and demonstrate an understanding of the internal and external forces that affect the strategic decisions of a firm
TMGT601 Strategy development proposal Assignment-IMC Australia.

TMGT601 Strategy development proposal Assignment-IMC Australia.

This assessment will also enable learners to reason and draw links between concepts learne 4d in the unit.

Description: This 3,500-word report

References: you will need to use a minimum of 10 references of which half at least must be academic.

Topics to be covered: Knowledge and skills from weeks 6 to 9, with emphasis on the identification of possible strategic issues for a firm and the application of basic strategy analysis to its market.

This assessment will need that you involve reasoning,problem-solving and decision-making based on real-world and discipline-specific situations.

Through this assessment, students see how their learning is appropriate to current discipline specific issues and helps prepares them for future professional practice.

Assessment length: 3,500 words (+/- 10%) not including cover sheet or
reference list

Criteria to grade quality: Five criteria will be used to assess the assignment:

Application of theoretical models

Interpretation of scholarly references to the assessment context

Depth of analysis

Use of logical, structured responses to assessment problem

Citation of references that directly address the assessment question

TMGT601 Strategy development proposal Assignment-IMC Australia.

TMGT601 Strategy development proposal Assignment-IMC Australia.

Submission method: Via TurnItIn using the correct link relevant to the
assessment on the learning management system
Return method: Via comments, rubric and grade on Turnitin

Feedback provided: Feedback on areas that were appropriate and those that need improvement using the marking rubric and written comments.

The marking rubric shown at the end of this table will be used to mark this assessment.

Questions about assessments are welcome in class, or via email or phone at any time. Drafts of assessments will not be reviewed- thank you.

Rationale: The rationale of this assignment is to provide an opportunity for students to undertake a significant, encompassing piece of work that links the various strategic management theories and frameworks into a cohesive analysis of a firm’s strategy.

Further guidance: The assessment must maintain a similarity level of 15% or less and be submitted to the correct Turn It In link on the student management system.

Assessment details: This is an individual assignment. It takes the form of a report.

It requires that you select a firm from anywhere in the world and apply Porters Fives Forces Model to its current market position as well as the suggestion of either a Cost-Leadership or a Differentiation strategy
and justifications for this.

Executive summary
Current market status for the firm
Application of Porters Five Forces Model to the firm
Proposed strategy (cost leadership or differentiation)
Justifications for choice of strategy

TMGT601 Strategy development proposal Assignment-IMC Australia.

TMGT601 Strategy development proposal Assignment-IMC Australia.

The work will require that you use a minimum of 10 references of which 5 need to be academic and 5 can be from the firm’s web site, business news and other credible sources of information.

The language used in the assessment needs to be academic and must draw on the terms learned in the unit. The expression of an opinion in the first person (“I”) is not allowed and the work needs to not have a similarity rate of more than 15%.

The firm can be any company of any size from anywhere in the world as long as it can be found online.

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