MKT1MDP Market Analysis Report – La Trobe University Australia.

Subject Code & Title: MKT1MDP Market Analysis Report
Assignment Type : Individual Assignment
Weighting: (40%)
Word Count: 1500 words (+/- 10%)
This is an individual assignment. Students will receive feedback on this assignment and will then use the same topic for the group assignment (which is due later in the teaching period).
MKT1MDP Market Analysis Report – La Trobe University Australia.

Imagine you have been appointed an Assistant Marketing Consultant. As part of your role, you have been asked to research the Fast Food and Takeaway industry and produce a Market Analysis report.

OVERVIEW OF THE FAST-FOOD AND TAKEAWAY INDUSTRY
The primary activities of the industry include: cooked chicken retailing, pizza retailing, hamburger retailing, fish and chips retailing, sandwich retailing, sushi retailing, ice cream retailing, juice bar operations and mobile food vans (Oo, 2021).

In 2020-21, the fast food and takeaway industry in Australia generated $20.6BN in revenue. Unlike many other industries, the effects of COVID-19 were mild. Nevertheless, consumer health awareness and an influx of new players has transformed the industry over the last couple of years, and continues to do so.

THE ASSIGNMENT:
As a marketing consultant, your task is to analyse the industry’s macro-environment and critique the segments that exist. Following, you will recommend (with justification) one or more segments that would be attractive for industry players to focus on in the future, to remain successful.

An IBIS World report is available that will help you gather relevant research into this industry, which can be found below:

 Go to the La Trobe Library website, select databases, ‘I’ for IBIS, and select
IBIS World. Search and download the following IBIS industry report.

RESEARCH AND REFERENCING:
All these topics are part of the learning materials provided on the LMS site. It is essential that you expand your knowledge with additional research and reading (e.g. by using relevant academic papers and textbook in support to each section of the report).

MKT1MDP Market Analysis Report – La Trobe University Australia.

The sources of information used to compile your report must be clearly stated, with appropriate in text referencing (APA 6 style). There is no minimum number of academic references to use. However, as you will see in the marking rubric, you cannot pass if you do not support and strengthen your points with research. Hence, references need to be used throughout your report.

Marking Guidelines: A detailed marking rubric is provided for this assignment on the LMS.