MKT00075 Marketing Principles Assignment 1-Southern cross University Australia.

Assessment 1 – Oral presentation on a contemporary issue in marketing For this assessment choose a topic from the list of contemporary issues in marketing topics provided and complete an 8 to 10 minute presentation as per the assignment criteria.
MKT00075 Marketing Principles Assignment 1-Southern cross University Australia.

Assignment criteria:
Your Assignment 1 task is to develop a stand on your chosen issue. Be sure to answer the question clearly in your presentation and to present an appropriate rationale for your position on the topic. In some topics you may argue for one side or for both sides of the issue.

Apply your critical thinking skills to develop a valid argument and clear standpoint on your chosen contemporary issue.

Aim to convince the audience of your point of view. To do this you will need to:

• demonstrate your understanding of the different marketing concepts.
• justify your argument with logical rationale and references
• illustrate your point of view using at least one (1) recent (last 12 months), original example.
• use at least one type of visual aid (e.g. PowerPoint slides, photos, videos, product samples, props) suitable to help communicate your message.
• your presentation will be assessed on your ability to engage your audience during your presentation using eye contact, good pacing and intonation, and interesting examples.

MKT00075 Marketing Principles Assignment 1-Southern cross University Australia.

See the Assignment marking rubric for the breakdown on how you will be marked on this assignment.

Submission:
Record yourself doing the presentation. You can use any video file type, for example MP4 or media file. On the recording you need to be audible and visible. If you aren’t audible or visible you will need to submit the recording again.

You need to upload your file to MySCU, under the Assessment Tasks and Submission section.

1.Foundations:
Fast fashion. Fast Food: how do we all become more sustainable in the way we live? Pretend you are a consultant and that you have to do a presentation to Australian Accountants Society on why marketing is important to business.

2.Environment & Strategic planning:
Is marketing planning worth the effort, especially in the current rapidly changing external/macro environment?

3.Creative problem solving:
Why does everyone in the business need to be creative? Discuss the benefits of people thinking creatively.What is creative problem solving? Present an argument as to why creative problem solving is more than presenting “pretty advertising” or a fun Facebook post.

4.Marketing research:
Discuss whether you think marketing research gives organisations new insights into how to convince consumers to buy something they don’t really want. “I have been in business for years. I know my customer. I don’t need to do marketing research.” Do a presentation on convincing this business owner the benefits of marketing research.

5.Consumer behaviour:
Are consumers really behaving more sustainably or still consuming as though there’s no tomorrow? Is what’s ‘cool’ determined by marketers or consumers? (In other words, consumers create trends or do marketers?)

MKT00075 Marketing Principles Assignment 1-Southern cross University Australia.