Subject Code : MIS500
Title : Foundations of Information Systems Report
Assessment : Research Report
Individual/Group : Individual
Length : 1000 words (+/- 10%)
Weighting : 25%
MIS500 Foundations of Information Systems Report Assignment – Laureate International University Australia.

Learning Outcomes :- This assessment addresses the following subject learning outcomes :
a) Critically analyse the key Information systems concepts and technologies in the context of contemporary businesses and organisations.

Context :-
The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject.While researching and writing this assessment be sure to work through content and the learning activities in modules one and two.

Sneakers have revolutionised fashion lifestyle and the environment.
Sneakers and street wear have revolutionised fashion lifestyle and the environment.
Global Footwear Market Report 2021 reports that the Sneaker Market is Projected to Reach $403.2 Billion USD by 2025 Driven by New Design Trends and Rising Discretionary Spending Among an Expanding Middle Class Population. From Nike Toms Puma Adidas to Converse Veja Yeezy to Gucci Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West Mark Zuckerberg Taylor Swift Virat Kohli Beyonce and people from all walks of life both young and old are wearing sneakers.The sneaker industry like all industries has had to pivot itself to environmentally friendly and sustainable sneakers. Spain Italy and many countries in South America are leading the way in producing sneakers made of recyclable materials including food.

In this assignment you will audit analyse and evaluate the social and digital media of an environmentally and sustainable sneaker brand.

Introduction :-
Describe the history of the environmentally and sustainable sneaker brand (Nike ID.Eight Toms All birds Veja Flamingos Life Cariuma Native Nisolo Sole Rebels Oliver Cabell Thousand Fell and Adidas). You can use Australian or international sneaker brands.

Discussion :-
Discuss in the 3rd person why this environmentally and sustainable brand was chosen to be audited analysed and evaluated.

Audit and Analysis:
Visit the brand’s website and audit their social media platforms. You should be investigating the traditional website advertising and the social media platforms (Facebook We Chat Instagram P interest Snap chat QQ Tumblr Qzone LinkedIn You tube Tik Tok Twitter etc.).

As a future IS professional audit analyse and evaluate the brands website and use of social media that is currently present.

MIS500 Foundations of Information Systems Report Assignment – Laureate International University Australia.

Based upon research is the website and social media platforms engaging? Evaluate discuss and
provide evidence.

Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers.Your discussion should centre on the production of eco friendly and sustainable products. Does the company or retailer actively engage with their customers?

Using research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Justify using evidence.

Recommendations using Porters Value Chain model
Use the Porters Value Chain model to identify and explain the business primary activities using the company website and the social media channels to obtain this information Marketing and Selling.
Make three recommendations to the Sneaker Company or Sneaker Retailer on how Porters model can enhance or maximise marketing exposure and impact selling increase sales traffic

Conclusion:
Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base in the purchase of eco friendly and sustainable products. What other types of social media (based upon research) should be introduced to the company or retailer?

Recommendations:
Make three recommendations to the Sneaker brand on how the company can enhance or maximise the value offered to ‘customers’ by producing more ethical sneakers and delivering a strong message via Social Media and their official website.