HI5004 Marketing Management Assignment-Holmes Institute Australia.

Trimester T2.2020
Unit Code HI5004
Unit Title Marketing Management
Assessment Type Group report
Assessment Title Group assignment – Semester-Long Marketing Plan ProjectWeight 40 %,Topic approval: 5%,Blackboard tools: 10% Group report: 25%
HI5004 Marketing Management Assignment-Holmes Institute Australia.

Submissio Guidelines:
 All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.
 The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate
section headings and page numbers.
 Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing
style.

Semester-Long Marketing Plan Project
An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.

Students will self-enrol in a group of 4(FOUR) (you can’t change the group by any reason) the instruction how to find your group members have been
sent to you, please have a look and read it carefully before you make the decision to select the group that you want to join in.

Each group set up a company and decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service
which has never been in the market before and not belong to any existing company. You can discuss with your tutor about the product/service that you want to select.

1.Product/service Approval:
Weight: 5 marks = 5 %.
Length: 200 words

a.By the end of week 6 (11pm Friday 28 th August) group needs to submit the product/service that they will select for the group report.

b.The proposal includes: Introduction about the product or service. Please be aware about the requirement of the product/service. It has to be an
innovative product/service which has never been in the market before and not belong to any existing company

c.By the end of week 7, 4 th September, if the product/service is approved, group can select it to do the group report. The approval will be
indicated in the feedback to learner box in the proposal submitted

d.By the end of week 7, 4 th September, if the product/service is not approved, zero mark will be given and the coordinator will inform you to select a different product/service. Group has 3 days to select a new product/service. By the end of 7 th September, the new proposal needs to be
resubmitted. The new proposal won’t be marked. If the group does not select a different product/service as required, the group report will be
marked Zero. The coordinator will inform the group if the new product/service is approved by email.

2.Blackboard tools
Weight: 10 marks = 10%
Due date: from week 8 to week 11
In order to get marks:
From week 8 to week 11, all the group members need to use Blackboard tools:
a.All the discussion about group assignment needs to be recorded by using Group Blog or Discussion Board tool (Instruction can be found below,
for further question, please advise your tutor). The discussion must be relevant to the content of the assignment and reflects the outcome of
the group meeting.
b.Group needs to use File exchange tools: All the academic papers that are used in the assignment need to be posted on BB by using File Exchange
tool (Instruction can be found below, for further question, please advise your tutor). Group needs to submit the Draft for their assignment by
using File Exchange tool

HI5004 Marketing Management Assignment-Holmes Institute Australia.

If one of the requirements above is not followed, this assessment will be marked ZERO

3.Group Report
Weight: 25 marks = 25%
Word count: 2500 words (+/- 10%) for the report
Due date: 11pm Friday Week 11 for the report.
Requirement:
The report analysis

• Competitive information
• Environmental scanning.
• Demand forecasted
• Specific market segmentation, targeting, and positioning statements
• Product or service’s brand positioning
• Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going

to be a leader, follower, or challenger to well-established products or brands?
a.Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product

be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?

• Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8.

• Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new

“service” should include here their plans for locations, hours of operations, and how their “service” plans on managing demand and capacity issues.

• The integrated marketing communications mix.
• All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).

At least 5 academic references need to be used
The following is an outline of this process:

How to do group assignment – Instruction
Group tools
Your instructor chooses which communication and collaboration tools are available to your group. If you want to use a tool but don’t find on your group’s page, ask your instructor to enable it.

Exchange files with a group
With file exchange, you can share files with other members of your group, including your instructor.
You can’t create folders in file exchange. With your group, decide how you want to name files so that they are easier to locate in a long list.
Add a file to the file exchange Group Tools > File Exchange > Add File
Add a name for the file you want to upload. Browse for the file and submit.
Delete a file from the file exchange You can delete any file, even if you didn’t upload it. On the File Exchange page, select Delete in the file’s menu.

Group Blog
All the group members can discuss about the assignment by using Group Blog. Once you are allocated in a group, you can see this function.
Group > Group Tools > Group Blog > Create Blog Entry

ProQuest

Pro quest Tips

HI5004 Marketing Management Assignment-Holmes Institute Australia.

HI5004 Marketing Management Assignment-Holmes Institute Australia.