Subject Code & Title : BUSM4744 Strategy And Implementation Plan To Transfer An Emerging Technology To Market
Assignment Type : Individual report & Video Power Point presentation
Word limit : 2,500 words 5-minute video presentation
Weighting : 50% (40% report, 10% presentation)
Overview :- In this assignment you need to choose an emerging digital technology for the subject of a
report. There are two parts to this assessment.
BUSM4744 Assessment 2 Strategy And Implementation Plan To Transfer An Emerging Technology To Market

Part A: You are required to produce a report-style answer to the following prompt:

Your organisation has developed a new digital technology product (which you need to briefly describe the technology and examples of applications). You have been asked to develop a strategy and implementation plan to transfer this new emerging technology to market to both existing and new customers in a particular industry (which you need to choose).

Part B: You are then required to prepare a brief (5 minute) verbal summary of the report in answer to the following prompt:

The board of directors of your organisation have requested that your present a summary of your strategy and implementation plan. You have five minutes to:

BUSM4744 Assessment 2 Strategy And Implementation Plan To Transfer An Emerging Technology To Market – AU.

1.Describe the technology and examples of applications (overview)
2.Explain the strategy (represented as a graphic image of your own making)
3.Provide the recommended plan of action (represented as an image of your own making)

You are required to use PowerPoint slides as a part of your presentation.

In both parts of this assessment, you will be required to use the knowledge gained in this course, as well as additional readings, to develop your report and propose recommendations to your organisation.

Assessment criteria and weighting :
1.Evidence of addressing the CLOs for the assignment: 10 Pts (= 20% of this assessment)
2.Analytical depth and discussion: 10 Pts (= 20% of this assessment)
3.Evidence to support arguments: 10 Pts (= 20% of this assessment)
4.Quality of the style and structure of the report: 10 Pts (= 20% of this assessment)
5.Quality of the style of presentation: 10 Pts (= 20% of this assessment)

BUSM4744 Assessment 2 Strategy And Implementation Plan To Transfer An Emerging Technology To Market

Learning Outcomes :
This assessment is relevant to the following learning outcomes:

• CLO 1: Manage business innovation and technology challenges in business both nationally and internationally.
• CLO 2: Research and evaluate data to inform and support decision making that contributes to the effective management of technology, change and innovation.
• CLO 3: Reflect on the knowledge and skill required of managers to make ethical and sustainable business decisions in relation to technology and innovation.
• CLO 4: Construct and present effective oral and written forms of professional communication.

Assessment details :
Reports follow a principle of moving from a problem or issue through to solutions. The structure (headings, sub-headings) needs to be tailored to fit the context (rather than vice versa).

The 5-minute video presentation needs to be recorded. We recommend that you record your
video presentation using Canvas studio, but you may use the tool of your choice. Read the guide:

PowerPoint slides should be embedded into your video presentation and can include a Title page,
Outline, Body slides and a Reference List.

BUSM4744 Assessment 2 Strategy And Implementation Plan To Transfer An Emerging Technology To Market

Research the topic. Re-read your course notes, activities, and tasks in order to draft some initial ideas to
plan your report. Use a library search and/or Google Scholar to identify additional relevant material such
as scholarly journal papers, industry and country reports and relevant data/information. Take notesas you
research your topic and make sure you keep a record of all relevant sources to avoid potential issues of
plagiarism.