BUS106 Marketing Principles Assignment-Australia.

Subject Code: BUS106
Subject Name: Marketing Principles
Assessment Title: 4 Ps Analysis
Assessment Type: Individual Slide Deck
Length: 10 slides (no more
Your task: Individually, you are required to create a slide deck that brings out the traditional marketing mix elements for a product of your choosing.
BUS106 Marketing Principles Assignment-Australia.

Assessment Description:
The purpose of this individual assessment is to develop your skills in using the relevant marketing analysis tools related to the four Ps of Marketing. This will enable you to apply learned marketing theories and concepts to a ‘real world’ business situation within a safe learning environment.

Assessment Instructions : Step 1: Choose a specific product item (not service) to conduct the four Ps analysis.
Food in groceries – Rice Crackers
Drink – Green tea
Step 2: Using your learning in class and external research, complete the following tasks:

Product Decisions (with reference to content in weeks 2 & 5):

• Identify the type of consumer product that you have selected. Give reasons to support your choice.
• Identify the various features that make up your product’s three layers. You may use a diagram or chart.
• Using the Product Life Cycle Model, identify the current stage of your selected product or product category. Give reasons to support your choice.

BUS106 Marketing Principles Assignment-Australia.

Price Decisions (with reference to the content covered in week 7):

• Determine the pricing point of your product. Then, identify the pricing strategy used by the company that is selling this product. Give examples and reasons to support your choice.
• Identify various pricing tactics the company use to sell your product. Give examples and reasons to support your choice.

Place Decisions (with reference to the content covered in week 8):

• Identify the channel of distribution the company uses to distribute your product. Give reasons to support your choice.
• Identify the level of distribution intensity for your selected product. Give reasons to support your choice.

Promotion Decisions (with reference to the content covered in week 9):

• Identify the various communication strategies the company uses to advertise the selected product. Give examples and reasons to support your choice.

• Identify the various types of advertising used to advertise your product? Give examples and reasons to support your choice.

BUS106 Marketing Principles Assignment-Australia.

Step 3: Present your responses to the above in a slide deck made in a professional manner, with the following headings:
Title slide with student details
Analysis of Product Decisions
Analysis of Price Decisions
Analysis of Place Decisions
Analysis of Promotion Decisions
Reference List (you must apply Harvard Referencing Style)

In preparing your slide deck, you are required to reference at least 5 sources of information and reference these in accordance with Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

You are also encouraged to make your work visually appealing and use appropriate diagrams, charts, pictures, etc. You may create additional slides for the title and reference list.

Assessment Submission:
This file must be submitted as a ‘PPT’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the error message.

BUS106 Marketing Principles Assignment-Australia.

You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay or any other technical difficulties that may occur.