BUS105 Introduction To Business Analytics Assignment-Kaplan Business School Australia.

Assessment 3 Information
Subject Name: Introduction to Business Analytics
Assessment Title: Individual Report
Assessment Type: Written Assessment
Word Count: 1500 Words (+/-10%)
Weighting: 30 %
Assessment Description:In week 4 we learnt how companies all across the globe are reshaping their industries and business models by implementing big data and data-analytics strategies.
BUS105 Introduction To Business Analytics Assignment-Kaplan Business School Australia.

The Walt Disney Co. is one of the leading producers of family entertainment and media around the

globe. Walt Disney Co. is also considered one of the most successful pioneers in pursuing a data- driven strategy by implementing data science and data analytics systems.

Write a report by answering the following questions. In order to write the report you should conduct your own research and use the resources provided in the assessment description.

Resources:
PART 1: Do some research and:
a. describe the Walt Disney “Mission” and the different business segments in which the company operates.
b. identify Walt Disney’s competitive strategy and at least one of its competitive advantages.
c. describe the main purpose of implementing big data analytics within any organisation.

PART 2: Do some research and:
d. define what a data-driven company is and three main characteristics of such organisations.
e. describe the difference between business intelligence and data analytics.
f. identify, describe and provide one practical example (for each of them) of three relevant business outcomes that a business might want to achieve by implementing big data analytics.

BUS105 Introduction To Business Analytics Assignment-Kaplan Business School Australia.

PART 3: Do some research and:
g. define both structured and unstructured data. What types of data is Walt Disney more likely to collect? What are the challenges of managing this type of data.
h. The Walt Disney Company uses behavioural analytics in order to boost its customer satisfaction and revenues:
1.describe what is meant by the term User Behaviour Analytics (UBA).

2.illustrate how behaviour analytics work and why it is useful for organisations.
i. empirical evidence shows that implementing “Big Data Analytics” is a common denominator amongst the most successful companies in the planet (Google, Amazon, Apple, Tesla, etc.). Identify and describe two main obstacles/challenges that might be impeding other companies to implement such systems.

BUS105 Introduction To Business Analytics Assignment-Kaplan Business School Australia.

PART 4: Use the resources provided and answer the questions below:
j. identify and describe two different big data analytics tools that Walt Disney is using in its theme parks.
k. list and describe two different business objectives that Walt Disney is achieving by leveraging big data analytics systems.

PART 5: Research, structure and presentation:
a. the report must include an executive summary, introduction, and reference list.
b. at least three references in Harvard format.
c. the executive summary and introduction are integral part of the report and will count towards the word limit.

BUS105 Introduction To Business Analytics Assignment-Kaplan Business School Australia.

Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.

Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the My KBS Academic Success Centre page. Click here for this information.